South Maui
18 spots
South Maui's dry, sunny coast is home to Wailea's resort beaches, Makena's wilder shores, and the best whale watching on the island (December through April).
Getting Your Bearings in South Maui
South Maui is where most visitors end up spending their beach days, and for good reason - this is where you'll find the island's most reliable sunshine and calmest waters. The area stretches from Maalaea in the north down to Makena in the south, with Kihei and Wailea being the main hub towns. Unlike other parts of Maui, South Maui feels more like a beach resort destination than rural Hawaii, so set your expectations accordingly.
Beach Hopping Done Right
Skip the crowded Kaanapali beaches and focus your time on South Maui's gems instead. Wailea Beach and Grand Wailea's beach area offer that luxury resort vibe with excellent snorkeling, while Big Beach (Makena Beach State Park) gives you that epic, wide-open Hawaii beach experience. For something more local, Keawakapu Beach between Kihei and Wailea hits the sweet spot - great for swimming with fewer crowds than the resort beaches.
Timing and Logistics
Mornings are magic here - the trade winds are lighter, the water is glassier, and you'll have better luck finding parking at popular spots like Big Beach. South Maui gets windy in the afternoons (which is why all the windsurfers show up in Kihei), so plan your beach time early and your shopping or dining for later. The drive from Kahului Airport takes about 20-30 minutes depending on traffic, and everything in South Maui is connected by one main road (South Kihei Road/Wailea Alanui), so getting around is straightforward.
Where to Spend Your Money
Wailea is where you go for that polished resort experience - think championship golf courses, high-end shopping at The Shops at Wailea, and restaurants where you'll pay resort prices but get the views to match. Kihei is more laid-back and budget-friendly, with local food trucks, ABC Stores for beach supplies, and condos instead of luxury resorts. If you're choosing where to stay, Wailea feels more special but Kihei gives you better value and easier access to the whole area.
Frequently Asked Questions
How long does it take to drive from the airport to South Maui?
The drive from Kahului Airport to Kihei takes about 20-25 minutes, while Wailea is another 10-15 minutes south of Kihei. Traffic can add time during rush hours (7-9am and 4-6pm), but it's generally a smooth drive on well-maintained roads.
What's the difference between staying in Kihei vs Wailea?
Kihei is the more affordable, local-feeling option with condos, food trucks, and a laid-back vibe, while Wailea is the luxury resort area with high-end hotels, manicured beaches, and premium dining. Kihei gives you better value and feels more authentic, while Wailea delivers that polished Hawaii resort experience.
When is the best time of day to visit South Maui beaches?
Early morning (before 10am) is ideal - the winds are calmer, the water is clearer, and parking is easier to find. Afternoons get windy, especially in Kihei, which is great for windsurfing but not as pleasant for beach lounging.
Which South Maui beach should I visit first?
Start with Wailea Beach if you want that classic resort beach experience with great snorkeling and facilities. If you prefer a more dramatic, local-style beach day, head straight to Big Beach in Makena - it's the wide, golden sand beach you see in all the photos.
Is South Maui good for snorkeling?
Absolutely - South Maui has some of Maui's best easily accessible snorkeling spots. Wailea Beach and Ulua Beach offer excellent snorkeling right from shore with calm, clear water and plenty of tropical fish. The protected bays here make it perfect for beginners too.