Drive up the slopes above Kailua-Kona on Mamalahoa Highway to the tiny artist village of Holualoa, where several small coffee farms offer tastings of 100% Kona coffee — the real stuff, not the 10% blends sold at ABC Stores. This isn't your typical tourist trap; you'll find intimate, personalized experiences at small farms tucked down rocky dirt roads.
At places like Hula Daddy and Holualoa Gardens, you'll learn about different roasting methods — traditional drum roasting that incorporates smoke into the beans versus faster air roasting. The tastings ($2 per cup at some farms) let you compare roast levels and processing methods. Don't miss the peaberry chocolate-covered beans. Bring bug spray — the mountain location means mosquitos.
💡 Insider Tip
Skip the crowded farms and hit the smaller ones down rocky dirt roads for the most personalized experience. Ask about comparing their drum-roasted versus air-roasted beans — the difference is remarkable.
Most farms 9 AM – 4 PM (varies)
Free tastings, bags $25–$60
Free at each farm
Weekday mornings for quieter tastings






